Top 9 Digital Products You Can Sell Today in 2023

Are you trying to find a reliable online income stream?

The best course of action is to sell digital goods. Here are FIVE of the most well-liked kinds of digital products to think about if you’re interested in selling them:

  • eBooks
  • Web templates
  • Online Courses
  • Software and Tools
  • Graphics and Animation

It may surprise you to learn that the digital media market is expected to generate $627.60 billion in revenue by 2023.

The market for digital goods is expanding quickly. People adore them.

Fortunately, it’s never been simpler to create and market digital products. Thanks to Shopify, Etsy, and AI tools, among other platforms.

Yes, you can quickly generate strong product ideas, write product outlines, and begin selling them right away with AI tools like ChatGPT, Bard AI, and others.

You’ve come to the perfect place if you’re looking for the BEST free guide on selling digital goods online.

This manual will teach you;

  • What are digital goods, and what are the advantages?
  • 9 of the BEST digital goods you can offer for sale
  • The TOP TWO methods for selling those goods online, plus much more
Are you ready? Let’s get specific now.

Table of Contents

PDF eBooks

Selling eBooks or PDFs is a great option if you’re looking for a passive income source.

If you have experience in your field, you can sell eBooks as a means of instruction.

You’re set to go once you understand your target audience and their interests.

You can write an exclusive eBook that appeals to your audience once you understand who they are.

In order to sell more eBooks, pricing is crucial. Setting your eBook’s price too high or too low is not a good idea.

If you’re just getting started, find out how much their products typically cost by conducting some competitor research.

We sold a great deal of books thanks to the exact pricing we set for our eBooks.

Online Course

If you’re looking for a digital product with large profit margins, think about offering online courses.

While you can go deeper into a topic with online courses, eBooks are more suited for beginners.

The finest aspect? It is possible to scale things with online courses.

What does that signify? Adding new courses, or other resources like video materials, is simple. Alternatively, you could raise the cost of your current courses to boost your overall earnings.

You are, after all, in charge of setting the prices and extending discounts as you see fit.

Here’s a great illustration of one of Ramit Sethi’s million-dollar-a-year online courses.

Web Templates

Every month, millions of websites launch. Most webmasters frequently search for eye-catching and search engine optimized themes and templates.

Thus, the market for website templates is enormous. It’s crucial to appropriately price your templates though, as this can make or break your sales.

If you overcharge for your templates, you risk turning off a lot of prospective clients. Additionally, you don’t want to undercut yourself financially by pricing them too low.

The best way to determine the RIGHT price is frequently to offer multiple plans or experiment with different pricing options.


When you hear the terms HubSpot, Ahrefs, or Semrush, what comes to mind?

Software is sold on all of these SAAS (Software as a Service) platforms.

If you intend to sell software, the potential earnings are virtually limitless. The only drawback is that creating excellent software frequently requires a team of five to ten people. So, if you want to develop and market software, the initial investment will be substantial.

Everything about the software is excellent, save from the price. If done correctly, you can make millions of dollars a year (just like Semrush, Ahrefs, etc.).

All you have to do is identify a gap in the market and produce an offering that addresses the issues faced by your intended market. If you want to sell software, you can also start with an MVP (minimum viable product).


Providing services is not the same. Offering services as digital goods is unique.

When you offer services (like content writing, web design, etc.), you are exchanging hours for money. However, selling your services as digital goods makes them more marketable.

For instance, personal training programs are offered by as a monthly subscription service.

This makes it simple for their clients to use their fitness programs on tablets, smartphones, or PCs.

Graphics and Animation

Are you a graphic designer, illustrator, or 3D artist? If so, there is a sizable market for artwork and graphic design.

There will be numerous uses for graphics and art, including print, books, t-shirts, 3D projects, and more.

You can easily sell your artwork and graphic design by using websites like Creative Market.

Alternatively, you could create your own website and begin selling it through websites such as Gumroad, Razorpay, etc.

Membership sites

As a full-time creator, a membership site is a great option.

Should you continue to provide value to your subscribers, they may be able to offer you recurring income and boost your profits.

What distinguishes an online course from a membership website? ongoing earnings.

Online courses are paid for all at once, while memberships need ongoing fees.


Selling videos online is one of the best ideas for a digital product if you’re good at making videos.

Creating video content is a great way to grow a profitable business and generate passive income.

A lot of YouTubers, such as MrBeast and Pew Die Pie, rely on their video content as their main source of income.

Stock Photos

High-quality and high-resolution images are frequently sought after by numerous companies (including big websites) for use on their websites, marketing collateral, and other projects.

Therefore, selling stock photos is a lucrative way to earn money if you’re a skilled photographer.

High-resolution photos of the outdoors, wildlife, beaches, desserts, and other locations are all available for capture.

To sell stock photos online, you can use a variety of websites, such as:

  • Envato Elements
  • Photodune
  • Sellfy

What is Digital Products?

Products that can be delivered electronically are referred to as digital products. Examples of such products include eBooks, software, music, WordPress themes, and plugins.

Simply put, a “digital product” is any product that can be downloaded from the internet.

Because there is such a large global market for digital products like eBooks, online courses, plugins, etc., many people are producing them.

Why Digital Products Sell Through Online?

The following are a few of the MAJOR advantages of selling digital goods in 2023.

  • Because digital products have higher margins per sale than physical ones, they are more profitable.
  • There is little to no investment required. For instance, you can produce digital goods like eBooks for free and sell them.
  • You don’t require an inventory, in contrast to tangible goods. People can download content to their PCs, smartphones, tablets, and other devices instantaneously when they purchase digital products.
  • Even when you’re asleep, you can generate money through passive income.
  • Compared to physical products, they are simpler to make and require little effort to update.

Enough said! Here are a few incredibly profitable digital product ideas for internet marketers.

How can digital goods be sold online?

After deciding which digital products to produce, you must decide where to market them.

We’ll walk you through the TOP 2 methods of selling digital products out of the MANY available options.

Using your own website to sell

It is possible to sell digital goods like eBooks and online courses on websites like Amazon, Udemy, and others, but these platforms take a cut from each transaction.

Sell from your own website if you want to keep ALL of your profits to yourself and never have to pay anyone else.

Fortunately, hosting like Hostinger, which only costs $2.99/mo, makes it simple and inexpensive to start a WordPress website.

The nice thing about Hostinger is that it provides an abundance of beneficial hosting features, such as backups, free SSL, 24/7 support, and a free domain.

For your information, Hostinger WordPress hosting comes with the following three price tiers.

  • The $2.99/month Premium plan includes 100 GB of website storage and a free domain.
  • Business is available for just $3.99 a month, which includes a free domain, 200 GB of website storage, and a complimentary CDN.
  • For $9.99 a month, Cloud Startup offers 200 GB of website storage, a free dedicated IP address, and a free domain.

Selling through Online Platforms

You can simply sell your digital goods online if you don’t have a website by using online marketplaces.

The majority of users utilize these platforms in the absence of an audience or email list.

These are a handful of well-liked choices for online sales.

  • Shopify: The best marketplace for small business owners to offer their digital goods is this one. The monthly fee is $29 to begin with. Using Shopify for payments results in no transaction fees.
  • Thinkific: It provides a free plan with all of the essential features. The monthly costs thereafter begin at $99 per month. Once more, no transaction costs apply. Don’t miss Thinkific’s Black Friday deals to save up to 33% on purchases if you’re looking to cut costs.

One thing you should keep in mind is that using these platforms requires paying a small fee (or a monthly subscription charge).

Selling through these platforms is a great idea if you don’t want to deal with technical things like managing payments, developing an audience, etc.

Final Thoughts

Certain digital products are always in demand, such as eBooks and online courses. Whatever kind of goods you wish to sell, you will require some level of experience.

The majority of the digital product ideas listed on this page are very low-risk and easy to get started with.

What do you think about the best-selling digital goods that are on this list? Do you have any inquiries? Tell us in the comments below.

We will be happy to hear your thoughts

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