If you work in digital marketing, you’re probably familiar with SEO. SEO is an important part of the marketing strategy. This marketing technique allows you to show up in the top search results naturally without spending a single dollar.
If your website doesn’t show up on the first page of the search engine. Then you need to work on it to solve all your SEO related problems. But it takes time and more effort than you may think to make your job easier.
In this article, we will focus on the top trends for SEO in 2023, from Voice search to the latest AI features. There are tons of variables that can affect your SEO like:
- Voice
- Image
- Video
- Searches complex queries
- Artificial intelligence(AI)
- New channels and platforms
Table of Contents
Voice search
Now voice search will impact search queries in 2023. In the United States of America 55 percent of the households will have their own smart speaker by 2022. Well that’s a lot. So if you’re planning to optimize your voice search consider choosing wise keywords.
Find out longer phrases that Searchers use in daily life conversation. Voice search is a more suitable way for searching long and more natural sounding phrases creating detailed and relevant answers are essential when optimizing for voice search. So always remember to create Persona based content.
Google’s E-A-T now E-E-A-T
When assessing the quality of content, Google takes the E-A-T concept into consideration. It became E-E-A-T in December 2022 by adding an extra E, standing for “Experience.”
The truth is, Google prefers to give websites with high E-E-A-T priority even if it isn’t a direct ranking factor.
So what exactly does “experience” mean?
Google gives content points according on the author’s knowledge and observations. Here are some instances of writers or content producers who have firsthand knowledge of the subjects they write about:
- A travel blogger: who has been to numerous destinations will be able to write more useful travel guides than someone who has never been abroad.
- A fitness blogger: Compared to someone who has never worked out, someone with a degree in nutrition or fitness can write more realistic fitness posts.
- A medical professional: their advice on health matters more than that of a non-medical person.
Do you understand?
Google wants to do is provide credit to websites that feature content created by well-known authors.
Here are some useful ways to demonstrate your experience in content creation:
- Personal experiences: Tell your readers about any experiences you have with any topic you cover on your website. For instance, you may discuss your experience launching and developing a successful website if you are writing on creating a website.
- Citations: To demonstrate that you have done your research if you don’t have any prior expertise writing about a subject, just list your sources. This is especially helpful when writing on a hot-button issue or contentious subject.
Mobile Optimization
Now you must already know how important it is to make your site mobile friendly for a better user experience. But did you also know that having a mobile friendly application impacts your search engine
optimization.
SeMRush confirms that, by the year 2025 approximately 70 percent of Internet users will access the internet through mobile devices. Google’s mobile friendly update has resulted in a big change in search rankings.
With the help of Google’s free mobile friendly test have a look at how effective your mobile website is, also take a peek at the mobile usability report in Google’s search console.
Searches on Internet
The algorithms used by Google to evaluate search requests are getting more and more sophisticated.
Now the results shown depend greatly on semantics search internet and related terms. This means that we must get past the outdated SEO strategies that were centered on compiling a list of keywords and using them as frequently as feasible in our texts.
Instead of starting with a list of keywords we advise you to think about what would motivate the buyer Persona you want to Target with your content to make a search. Use phrases and keywords that are semantically linked while writing responses to their inquiries.
Google News and Google Discover
Google news and Google discover as new traffic sources. Google discover is a feed that shows personalized content to users.
It is a relatively new service but it has become popular very quickly and already reaches 800 million users. As the name suggests, Google news is a platform that showcases news content.
We don’t actually know what the Google algorithm is, but we do know that it’s based on the quality of the content and its relevance to particular users. Try to use high resolution images that are at least 1200 pixels include semantic keywords and tailor content to your buyer Persona.
Image Searches
In today’s highly visual digital landscape. It is important to optimize not only the text, but also the images on your website for better SEO for instance. Imagine you are a fashion retailer and want to optimize your website for better search engine visibility.
You can start by using high quality images of your products with a relevant file name and descriptive alt tags. A relevant file name can be the name of the product or a keyword that best describes it and an ALT tag is a short description of the image that helps search engines understand what the image is about.
This can be achieved by using relevant keywords that describe the image in a concise Accurate way. By doing this you increase the chances of your images appearing in image searches. Which can bring more traffic to your website.
You can also include images in your social media posts and use relevant hashtags to reach a wider audience and drive more traffic to your site. By optimizing your images you can enhance your website’s SEO and improve your overall digital marketing efforts.
AI and SEO
When it comes to web browsing artificial intelligence is becoming more and more significant. Its features in Google’s most recent algorithms, including rankbrain and Bert.
To produce more pertinent results. AI is a very effective Ally for marketers who want to improve SEO. There are now Technologies available on the market that enable you to use AI to optimize keywords research or content development and there will be a lot more in the future.
With the introduction of ChatGPT, many website owners are using AI-written content. You can create a blog or website and publish only articles produced by AI. As long as your website contains high-quality information, Google won’t care.
Just be sure to take the extra effort to improve the content if you’re employing AI tools by;
- Adding unique points
- Satisfying the user intent
- Answering the searcher’s questions
Further considerations for employing AI tools to create content are as follows:
- Use AI tools that create engaging content
- Use AI tools that allow you to edit and publish content to your website directly
- Above all, make sure to verify the facts and check if the content has any signs of low quality or spam.
Conclusion
Search is more sophisticated than it has ever been, therefore we need to concentrate on providing great information and understanding the true demands of our target audience. Make sure to check out: The 7 Must-Read Marketing Books for Beginners in 2023 and 5 Best SEO Tools in 2023 With Free Trail and Budget Friendly .
